The 'lightbulb' moment in content writing

Want to know the best feeling I get at work?

It's the moment when I'm talking to someone about their business or their brand, and I relate something back to them in my own words and they say "THAT'S exactly what I've been trying to say!" 💡

Time after time after time, I speak with people doing interesting, innovative and important things in their businesses, who struggle to put it into words.

It's not surprising - often we're so 'in the thick' of what we're doing, we are incapable of stepping back and being objective. Or we're so emotionally invested in our work that we want others to see it the way we do. Or we're so technically knowledgeable that we forget not everyone understands the detail. 

It's why an external writer can be a great resource for any business: an objective set of eyes to bring fresh perspective and new ideas. 

That moment of reframing, rephrasing and relief in the eyes of business owners and marketers is what gets me excited and keeps me inspired.

Want some help finding the words to showcase your work? Get in touch today for a no-strings-attached chat.